Surely you’ve heard the saying: “What matters is what they say about you when you’re not in front of them”. This is how we could define the concept of personal branding.
It is about transmitting who we are, what our values are, our strengths and what differentiates us from the rest
With a well-constructed personal brand, we will be able to leave a mark on others.
But why has it become so important?
One important factor has been the Internet. It gives us the opportunity to expose ourselves in a showcase through which thousands of people pass every day. The difficulty lies in getting them to stay and watch, since, as it is so easy to show oneself to the public, competition increases by leaps and bounds.
This is where the creation of a powerful personal brand comes into play. If you don’t know where to start building it, at ULab we have compiled different tips that we know really work.
4 keys to keep in mind when it comes to building your personal brand
- Discover your strengths.
To start building your personal brand, you need to have the following aspects very clear and defined:
- What you excel at.
- What you can bring to others
- What your values are
- How you are different from the rest
If you have this clear and, in addition, you can define it in a concise and original way, you are on the right track.
Tip: To make this step easier, you can choose to create a SWOT analysis.
- Know your target audience
Do you know the spanish saying: “quien mucho aprieta poco abarca”? It’s as simple as that.
Your content has to be consistent with your target audience. Don’t try to be an expert in everything, it’s better to spend that time understanding the people who are interested in what you do and show them why you can be useful to them.
- Naturalness, first and foremost
To create a strong personal brand, it is important that they empathize with you. Therefore, we recommend that you show yourself to be authentic, spontaneous and transparent.
It’s about going beyond selling your product or service; it’s about getting people to connect with you.
Social networks are a perfect tool to make yourself known, but be aware that it is not easy, you have to be patient, constant and work hard on your content so that it is of quality.
Tip: Find out which are the channels where your desired audience is and land there. You don’t need to be in all the networks, it is better to be in less, but to have them well attended. To do this, you can count on tools that will help you plan your content on social networks.
- Create your own database
If your personal brand grows, so will your contacts. Therefore, we recommend that you have a segmented list of contacts, they will be more useful than you think!
For example, when a new opportunity arises, they can serve as a reference.
As you have seen, creating your own personal brand is not an overnight task, but we assure you that it is a very fun and satisfying journey.