creating a digital marketing strategy
Interview with José María Fernández de la Vega – Coworker at ULab

José María Fernández de la Vega or as we call him, Chema, introduces himself as a curious person with a great desire to solve problems on a professional level. In love with his work as a creator of marketing strategies, it has allowed him to get to know many areas of the marketing world as well as gain experience. He came to ULab wanting to meet people and from minute 1 he has shared with the community.

Learn more about Chema in the following interview.


Q: For those who don’t know you at  ULab, who are you?

My name is Jose Maria, better known as Chema. 

I was born 23 years ago and spent my childhood in a horse farm belonging to Toledo’s province. 

After living in Madrid for a while and getting my drug dealer’s license (AKA pharmacy degree) decided to move to Alicante and try my luck here. 

Q: What do you do for a living? 

Couple of years ago started to fell in love with digital marketing, especially within the areas involving corporate storytelling and sales funnels. 

That drove me through an entrepreneurial journey, confounding a digital marketing agency specialized on high ticket services around 1 year ago. 

Nowadays I combine my job in the agency with providing consulting services to a FX risk management company based in New York. 

Q: What is your role in the company? (If you are not self-employed) 

My role in the agency is creating a digital marketing strategy for each of my clients and then coordinating a team formed by freelancers and third-party agencies to execute it. 

As a consultant I help my client develop an inbound marketing strategy that allows them to obtain qualified leads on a monthly basis. 

This process consists of creating new digital marketing protocols and then guide their team through the execution.

Q: Nowadays, we live in a very competitive world. What do you think is the trait that differentiates you from the rest? 

I have always been extremely curious and felt excited about solving new problems, which I think are traits that help me perform strategic and creative tasks.

However, being such a short time in the “game” makes it difficult for me to have a clear vision about my competitive advantages.

Q: How did you end up in ULab? 

After a few months working from home and getting bored of myself decided to search for a coworking space. 

Then one of my closest friends in Alicante recommended me joining ULab. 

Long story short: Quick call to ULab, gave it a try, focused well there, felt very good vibes so… contract signed . Really glad I took this decision 

Q: What does ULab offer you as a workplace? 

The opportunity to meet and share new experiences with like-minded people, amazing work facilities and a much better air conditioner than my place. 

Q: What’s on the cards for you for the rest of 2022 and 2023? Do you have any cool projects that you would like to share with us?

One of my passions is biohacking, so I would like to help companies in that field turn scientific research documents into a clear and inspiring message that connects with their potential customers.

On the personal side I would like to do some adventure travel and improve my kickboxing skills.

Q: Choose a movie/series/book that represents your life

I really engage with the hero’s journey presented in the movie Forrest Gump. 

It encourages you to stop your limiting beliefs and is a great call for living new adventures. 

Q: And finally, is there any phrase, philosophy or reference that you follow in your day-to-day life?

I was told these two rules by one of my biggest mentors, called Koh. Since that moment I’m trying to apply them to my day-to-day life.

The first one is the ABG rule: When you interact with other people don’t think about it as a give and take relationship. You should focus on always be giving

The second one is ABC: commonly used for sales, but also applied to regular life meaning to never leave things in the air. You should focus on always be closing.

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1 Comment

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